Prose vs Function of Beauty: Custom Shampoo Comparison
Custom shampoo brands promise one big thing. They promise a formula made just for your hair.
Prose and Function of Beauty both lead this space. Both brands ask you questions about your hair and mix a bottle just for you.
But they take different paths to get there. Prose focuses on deep personalization and a detailed consultation process.
Function of Beauty leans into ethical formulas and results for textured hair. It uses vegan, sulfate-free ingredients that boost curl definition and fight frizz.
So which brand deserves a spot in your shower? This guide breaks down both brands side by side.
We compare ingredients, results, and who each brand suits best.
By the end, you will know exactly which custom shampoo fits your hair type. You will also know which one matches your personal priorities.
Quick Comparison: Prose vs Function Of Beauty: Custom Shampoo
| Feature | Prose | Function Of Beauty: Custom Shampoo |
|---|---|---|
| Personalization Method | In-depth consultation quiz | Hair type-based customization |
| Formula Type | Clean, tailored ingredients | Sulfate-free, vegan formulas |
| Key Ingredient Focus | Varies by consultation | Fermented rice water |
| Frizz Control | Mixed results for curls | Reduces frizz effectively |
| Ethical Positioning | Limited transparency | Vegan and cruelty-free |
| Packaging | Plastic bottles | Not specified |
| Fragrance | Pleasant but polarizing | Not highlighted |
| Best Hair Type Fit | All types, premium focus | Wavy and curly hair |
Prose Review
- HYDRATING ARGAN OIL: This argan oil shampoo and conditioner set from Bingo Hair Care tames frizz, gives you...
- SULFATE FREE: Say goodbye to your old Moroccan argan oil shampoo and conditioner that strips your hair and...
- DAZZLING SHINE: People love how our argan oil conditioner and shampoo smooth frizz while delivering amazing...
Last update on 2026-10-24 / Affiliate links / Images from Amazon Product Advertising API
Prose offers highly personalized shampoo formulas built on an in-depth consultation process. The brand asks detailed questions about your hair goals, texture, and concerns to create a custom blend just for you.
The shampoo delivers a clean, residue-free feel that many users love. It leaves hair feeling lightweight without buildup, which works well for those seeking a stripped-down, fresh sensation.
Fragrance is pleasant and subtle across Prose formulas. Users report effective results for specific hair concerns, from oil control to damage repair, thanks to the personalized approach.
Build quality reflects premium positioning, though the plastic packaging feels at odds with the “clean” brand message. Performance varies most for curly and wavy hair types, where some users experience frizz rather than smoothness.
Pros
- Extensive consultation process creates truly individualized formulas
- Clean, lightweight feel without residue buildup
- Noticeable results for targeted hair concerns
- Pleasant fragrance across the range
Cons
- Ingredient transparency remains limited
- Frizz issues reported for curly and wavy hair
- Plastic packaging contradicts clean beauty positioning
Function Of Beauty: Custom Shampoo Review
- CUSTOMIZABLE HAIR CARE: Tailor the Function of Beauty PRO Bond Repair Shampoo to your needs by adding up to...
- SMART DAMAGE REPAIR TECHNOLOGY: Powered by an Adaptive f3 Bonding Complex, the shampoo targets and repairs...
- CURLY HAIR SUPPORT: Infused with Alanine and Poppy Seed Oil, the shampoo enhances curls, reduces frizz, and...
Last update on 2026-10-24 / Affiliate links / Images from Amazon Product Advertising API
Function of Beauty delivers custom shampoo formulas built around your specific hair texture. The brand creates personalized solutions for straight, wavy, curly, and coily hair types through a simple customization process.
This shampoo stands out for its ethical foundation. Every formula is sulfate-free, vegan, and cruelty-free, making it a solid choice if those values matter to you.
The real magic happens with textured hair. Fermented rice water strengthens your strands while improving elasticity, and users consistently report reduced frizz and better curl definition.
Your hair feels more resilient and bouncy.
The packaging is functional and straightforward, reflecting the brand’s no-nonsense approach to custom haircare.
Pros
- Strengthens hair and increases elasticity through fermented rice water ingredient
- Reduces frizz and improves curl definition for wavy and curly hair types
- Sulfate-free, vegan, and cruelty-free formulas align with ethical values
- Simple customization process based on your hair texture
Cons
- Limited transparency on full ingredient lists
- Less personalized than competitor’s in-depth consultation approach
Head to Head: Key Differences
Prose and Function of Beauty take fundamentally different approaches to custom shampoo. Prose prioritizes deep personalization through an extensive consultation process, while Function of Beauty focuses on ethical formulas and results for specific hair textures.
The consultation experience differs significantly between the two. Prose asks detailed questions to build a truly individualized formula matched to your unique hair profile.
Function of Beauty customizes based on your hair type category (straight, wavy, curly, or coily) with a faster, more streamlined approach.
Ingredient transparency shows a notable gap. Function of Beauty highlights its use of fermented rice water for elasticity and clearly markets its sulfate-free, vegan, cruelty-free positioning.
Prose keeps its ingredient list less visible, which contradicts its “clean” brand messaging.
Results vary by hair type. Function of Beauty excels for wavy and curly hair, delivering reduced frizz and improved curl definition.
Prose users report effective results for targeted concerns, though some with textured hair experience frizz issues.
The feel and finish tell different stories. Prose delivers a clean, residue-free sensation that many users appreciate.
Function of Beauty creates hair that feels more resilient and bouncy, particularly noticeable in elasticity improvements.
Packaging reflects each brand’s values. Prose uses plastic containers despite positioning itself as “clean,” creating a disconnect.
Function of Beauty opts for straightforward, functional packaging that aligns with its no-nonsense approach.
Choose Prose if you want maximum personalization and don’t mind a longer consultation process. Pick Function of Beauty if textured hair is your concern and you value transparent ethical commitments.
Which One Should You Buy
Function Of Beauty comes out as the overall winner in this comparison. It offers effective formulas backed by ethical and vegan ingredients, giving strong results for curly and wavy hair types.
While Prose offers a deeper personalization process, Function Of Beauty provides broader practical value. Its focus on frizz reduction and elasticity makes it a smart pick for many hair needs.
Both brands bring something special to the table. But for most people, Function Of Beauty hits the sweet spot between customization and real results.
Best for each buyer
-
Prose: Best for users who want an in-depth consultation process and highly individualized formulas tailored to specific hair concerns.
-
Function Of Beauty: Best for users with wavy or curly hair seeking frizz reduction, improved elasticity, and an ethical, vegan formula.
Frequently Asked Questions
Which shampoo works better for curly and wavy hair?
Function of Beauty wins here. The fermented rice water ingredient strengthens hair and boosts elasticity.
Users with textured hair report less frizz and better curl definition. Prose users with curly or wavy hair sometimes experience frizz issues, which can be frustrating if that’s your main concern.
How does the consultation process differ between them?
Prose offers a deeper, more involved consultation. You answer detailed questions about your hair and scalp.
Function of Beauty uses a faster approach. You select your hair type category (straight, wavy, curly, or coily), and that’s it.
Prose feels more personalized, but Function of Beauty gets to results quicker.
What about ingredient transparency?
Both brands have gaps here. Prose keeps its ingredient list less visible, which feels odd for a brand claiming to be “clean.” Function of Beauty uses naturally derived ingredients and clearly states it’s sulfate free and vegan.
You get a clearer picture of what Function of Beauty puts in your formula.
Should I choose based on my hair type?
Yes, absolutely. If you have straight hair and want ultra customization, Prose might appeal to you.
If you have wavy or curly hair, Function of Beauty delivers stronger results. The fermented rice water ingredient specifically targets elasticity and frizz reduction, which textured hair types need most.
Which one feels cleaner and fresher?
Both deliver a clean feel. Prose users praise the residue free experience and pleasant fragrance.
Function of Beauty keeps things straightforward without heavy fragrances. Your choice depends on whether you want a more luxe fragrance experience or a no nonsense approach.

Dillip is a passionate lifestyle blogger and product enthusiast dedicated to helping readers navigate the ever-evolving world of fashion, beauty, and wellness. With a keen eye for quality and a commitment to honest reviewing, Dillip combines thorough research with practical insights to deliver trustworthy recommendations.
